AI Consultant
I’m Chris Wray, an AI Consultant who helps businesses apply AI without the hype
If you want to introduce AI into your day-to-day operations, the first step is not picking tools. It is getting clear on the workflow you want to improve, what data you already have, and what “better” looks like for your team.
I help business owners and team leaders use AI in practical ways. That usually means reducing manual admin, making handovers more consistent, and getting your systems to do the repetitive work.
What I mean by “AI consulting”
For most small and mid-sized businesses, AI is useful when it is tied to a real process. That might be:
– Reading and classifying inbound emails or requests
– Drafting consistent responses your team can review and send
– Routing work to the right person, board, or pipeline stage
– Summarising call notes and turning them into actions
– Producing reporting that updates automatically
My job is to help you choose the few AI use cases that are worth doing, then design and implement them so they fit your business.
Common reasons people contact me
– You want to reduce the time your team spends on repetitive screen work
– You have data in multiple tools, but it is not flowing cleanly between them
– You want AI support, but you do not want a vague “AI strategy” document
– You have tried a few automations already, but they are fragile or hard to maintain
Business Automation Consulting
New to AI and Automation ?
New to AI and Automation ? Want to avoid the hype and get a real understanding of what AI and Automation can do for your business ?
In this focused 4 week programme we’ll work together to map your current processes, identify operational bottlenecks, and surface 4–6 practical areas where AI or automation could deliver measurable value. This is a hands-on, jargon-free consultation designed for leaders and teams who want to explore what’s possible, clarify their needs, and get actionable recommendations tailored to their unique context.
How I work (clear options)
1) Free scoping call
We quickly map what you want to improve, what tools you use, and what a realistic next step looks like.
2) AI & Automation Discovery Workshop (paid)
When you want a proper roadmap, I run a focused discovery programme to map your current process, identify bottlenecks, and prioritise where AI or automation will deliver the most value.
3) Implementation
If you already know what you want to build, I design the workflow, implement it, test it, then hand it over in a way your team can run.
Tools I work with
I usually build around your existing stack. Common tools include Notion, Pipedrive, Asana, Airtable, Google Workspace, Make, and Zapier.
In practice, that means I do not try to force you into a new platform just because it is fashionable. I look at what you already pay for, what your team already uses, and what is realistically maintainable once I’m out of the picture.
Typical work here includes:
- Tightening up how data moves between your CRM, project management, and internal docs
- Reducing copy-paste admin through simple, reliable automations
- Creating clear handovers between sales, delivery, and operations so tasks do not get missed
- Building lightweight reporting so you can see what is happening without living in spreadsheets
If you are already using a different stack, that is fine too. The goal is always the same: make the tools support the workflow, not the other way around.
Expanding
AI Workflow Setup and moving your processes to AI Automation
Embarking on the journey of implementing AI within your business processes can mark a significant turning point towards efficiency and innovation. The transition from manual data entry to AI workflow setup and automation isn’t just about adopting new technology; it’s about reimagining how your business operates at its core. Whether you’re taking your first steps into the world of artificial intelligence or seeking to enhance your current processes with high-volume automation, specialised guidance can be pivotal.
In navigating this transition, it’s essential to understand that AI can streamline a wide array of tasks—from customer service interactions to complex data analysis and insights generation that drive strategic decisions. The goal is to identify the areas within your operations where AI can deliver the most value, whether by reducing human error, freeing up staff to focus on more creative tasks, or by providing deeper insights into your data than ever before.
I specialise in crafting custom AI solutions tailored to your unique business needs. This includes a thorough analysis of your current processes, identifying bottlenecks, and designing an AI-powered workflow that enhances productivity and scalability.
Operations
AI-Driven Business Process Optimisation
Transform your small business with AI-driven business process optimisation services. Use AI technology to streamline your operations, from automating customer service responses with intelligent chatbots to optimising inventory management using predictive analytics. I understand the unique challenges small businesses face and provide personalised AI solutions that drive growth, reduce costs, and enhance customer satisfaction. AI can handle high volume, low value tasks quickly and accurately. Reading documents, making decisions and completing operational actions.
Scaling
AI Lead Generation and Qualification
AI lead generation and qualification are transforming the landscape of digital marketing and sales, offering small businesses unprecedented efficiency and accuracy in identifying potential customers. By harnessing the power of artificial intelligence, businesses can now automate the process of gathering leads from various digital channels, including social media, websites, and email campaigns. AI algorithms can analyse data to pinpoint individuals who are most likely to be interested in a product or service, based on their online behaviour, preferences, and engagement.
Beyond just gathering leads, AI further streamlines the sales process by qualifying these leads, distinguishing between those who are merely interested and those with a genuine intent to purchase. This is achieved through sophisticated predictive analytics and scoring models that assess each lead’s potential value, ensuring that sales teams focus their efforts on engaging with high-quality prospects. As a result, AI lead generation and qualification not only enhance the efficiency of the sales funnel but also significantly improve conversion rates, driving growth and profitability for small businesses in an increasingly competitive environment.
Pricing (quick guide)
Typical investment
– The pricing page has the full details for:
– Small setup / tidy-up
– Full setup (core workflows + reporting)
– Ongoing support / improvements
What affects pricing
– Team size and number of pipelines
– Data cleanup and migration needs
– Integrations and automations (email, forms, accounting, etc.)
– Reporting and dashboards
– Training requirements (live sessions vs async)
How I price projects
I quote based on scope, not hours. After a short call, I will recommend the simplest next step and provide a fixed-price proposal.
Next steps
– Book a FREE Call
– Prefer to read details first? See AI Consultant Pricing.
My Approach To AI & Automation
We just make fewer human errors now. We no longer need to move data between systems and spreadsheets because everything goes straight into Airtable. Our Airtable Consultant Chris also automated some of our processes so notifications and reports are completed and sent out automatically
We moved our logistics and stock management into Airtable with Chris’ help. Now we don’t have to wait for the overnight updates we can see the status real-time through the dashboard.
Frequently Asked Questions
What can AI do in a business like mine?
How Do I Know if AI Consulting Is Right for Me?
Do You Only Work With Established Companies?
Do You Offer Ongoing AI Consulting Services?
Why I’m building a one-person business
I used to think “the goal” was building something big. A big team. A big office. A big brand. I also used to think that if I did not keep expanding, I was somehow going backwards. Then I remembered something I learned the hard way. In the 90’s and 00’s I managed around 250 people.
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