[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/cjwray.com\/wp-content\/uploads\/2020\/04\/Desktop_w.jpg” custom_padding=”170px||170px||true|false” custom_padding_tablet=”120px|30px|120px|30px|true|true” custom_padding_phone=”80px|20px|160px|20px|false|true” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” width=”100%” max_width=”1100px” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|tablet” custom_margin=”||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”||||true” custom_margin_last_edited=”on|desktop” custom_padding=”0px||0px||true|false” custom_padding_tablet=”” custom_padding_phone=”0px||0px||true|false” custom_css_main_element=”display: flex;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_phone=”display: block;” custom_css_main_element_tablet=”display: flex;”][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” background_color=”#fdfdfd” custom_padding=”32px|30px|32px|30px|true|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” border_radii=”on|5px|5px|5px|5px” box_shadow_style=”preset2″ box_shadow_color=”rgba(0,0,0,0.08)” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”width: 60%!important;” custom_css_main_element_phone=”width: 100%!important;”][et_pb_post_title author=”off” date=”off” categories=”off” comments=”off” featured_image=”off” _builder_version=”4.16″ _module_preset=”default” title_font=”Sora|600|||||||” title_text_color=”#333333″ title_font_size=”40px” title_line_height=”1.3em” meta_font=”Sora||||||||” meta_text_color=”#666666″ meta_font_size=”14px” custom_margin=”0px||10px||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0px||10px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” title_font_size_tablet=”30px” title_font_size_phone=”26px” title_font_size_last_edited=”on|phone” title_line_height_tablet=”” title_line_height_phone=”” title_line_height_last_edited=”on|desktop” meta_font_size_tablet=”” meta_font_size_phone=”14px” meta_font_size_last_edited=”on|desktop” global_colors_info=”{}” custom_css_post_meta_last_edited=”on|tablet”][\/et_pb_post_title][et_pb_button button_url=”#start” button_text=”Start Reading” button_alignment=”left” button_alignment_tablet=”” button_alignment_phone=”” button_alignment_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#8300E9″ button_border_width=”0px” button_border_radius=”50px” button_font=”Sora||||||||” button_use_icon=”off” custom_padding=”7px|25px|7px|25px|true|true” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” button_text_size_tablet=”” button_text_size_phone=”” button_text_size_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”width: 40%!important;” custom_css_main_element_phone=”width: 100%!important;”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” module_id=”start” _builder_version=”4.16″ _module_preset=”default” custom_padding=”||80px||false|false” custom_padding_tablet=”20px|50px||50px|false|true” custom_padding_phone=”0px|15px|60px|15px|false|true” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”1100px” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|tablet” custom_margin=”0px||||false|false” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0px||0px||true|false” custom_padding_tablet=”|0px||0px|false|true” custom_padding_phone=”|20px||20px|false|true” custom_css_main_element=”display: flex;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”display: block;” custom_css_main_element_phone=”display: block;”][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px|0px|0px|0px|true|true” custom_padding_tablet=”35px|||0px|false|false” custom_padding_phone=”25px|0px||0px|false|true” custom_padding_last_edited=”on|desktop” custom_css_main_element=”width: 70%!important;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”width: 100%!Important;” custom_css_main_element_phone=”width: 100%!important;”][et_pb_divider _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=dW4TFBDhmXE&feature=youtu.be” image_src=”https:\/\/cjwray.com\/wp-content\/uploads\/2021\/01\/2021-01-18-YouTubeVideoThumbnail-800x450px.jpg” thumbnail_overlay_color=”rgba(0,0,0,0.6)” _builder_version=”4.16″ custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.16″ text_font_size=”16px” locked=”off” global_colors_info=”{}”]<\/p>\n
This video shows how to pass the url that a subscriber clicked in an email campaign, back to the notes section of Pipedrive for that contact.\u00a0<\/p>\n
[\/et_pb_text][et_pb_toggle title=”Transcript” admin_label=”Transcript Toggle” _builder_version=”4.19.0″ locked=”off” global_colors_info=”{}”]<\/p>\n
This video looks at some of the linking between Pipedrive and Mailigen and after installing Mailigen I wanted to
understand what my subscribers were looking at in terms of the links they clicked on within my newsletter.<\/p>\n
The one thing i noticed that the information is actually passed back to Pipedrive but the link in the notes is that of the campaign mail and not of the actual link that the subscriber clicked on.<\/p>\n
So in this campaign the email was sent and then we see that the recipient opened it and then we can see that the recipient
clicks on the link but this particular link doesn’t tell you which link within the newsletter that the subscriber actually clicked on and I wanted that information passed back into pipe drive and shortly after I had a client with exactly the same problem so I thought i’d better try and understand how to fix it. I did contact Pipedrive who did say \u201cyep you’re probably right Chris we probably ought to fix this but as yet they they haven’t fixed it and so there is no solution other than the workaround I\u2019m about to show you.<\/p>\n
So if we look within Mailigen itself there is a web hook and if you click on this web hook link you can see that there’s the actual url that gets passed back. I decided to fix this with Zapier so I wanted to send updates made by the subscribers when they clicked on the email but I wanted to pass the information of the actual link itself back into Pipedrive.<\/p>\n
Fortunately this web hook, this long string of information, does actually contain the actual link to the url itself so
in order to solve that you can see that we’ve got the link set up here but I wanted it in a note.<\/p>\n
The only way for me to fix it was to create a zap.<\/p>\n
Mailigen provides you with the web hook and you can link that pretty easily. Then we have to go through the process of
looking for the specific subscriber so I had to do a find for the individual person using their email address.<\/p>\n
Then I created a note within Pipedrive that has the campaign name and here is that piece of data, the actual link itself that i\u2019ve taken out of the webhook. It finds the person from the action above and then pins that note within the Pipedrive notes. Interestingly then you could go on and I did some testing for the client they wanted some of these notes to go in a spreadsheet and then you could add the usual Slack message if you really want to.<\/p>\n
So then what happens if we look back into the link after we’ve implemented the Zap we can see another newsletter here so I
updated this for my November newsletter and the contact opened the email but now I have this all-important information.
It says that the user clicked on the link to my Instagram account so now i have that all-important link within my Pipedrive notes for this particular subscriber.<\/p>\n
If you have a massive mailing list and you have hundreds of thousands of people on the list then they’re all going to click links then it could get particularly expensive by using Zapier but I saw this as an interim solution.<\/p>\n
So that’s it. That’s how relatively simply to link your Mailigen mail campaigns to understand which links were clicked and get that information passed back to Pipedrive notes.<\/p>\n
[\/et_pb_toggle][et_pb_image src=”https:\/\/cjwray.com\/wp-content\/uploads\/2022\/09\/Chris-Manuela.jpg” title_text=”Chris & Manuela” align=”center” disabled_on=”on|on|on” _builder_version=”4.18.0″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][\/et_pb_image][et_pb_text disabled_on=”on|on|on” _builder_version=”4.18.0″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#666666″ text_font_size=”18px” disabled=”on” global_colors_info=”{}”]<\/p>\n
So the stall is set up and it looks fab, Manuella describes the 2 million breakdowns that happened along the way, but here she is having leaned on family and friends to help, worked a few 3am nights and generally pulled out all the stops. The first day goes well, the first customer is Siegfried Kr\u00f6pfl<\/a> one of Austria\u2019s most famous chefs. He buys a box and promises to be back\u2026..result !! It\u2019s only Friday, the weekend will be much busier.<\/p>\n Down to earth with a bang. Saturday morning does not go well. Add another breakdown. Someone stole 400 chocolates overnight.<\/p>\n Unperturbed, family are despatched back to the kitchen, and production starts again to make up for the losses. In parallel weekend visitors arrive and sales skyrocket, double yesterday’s numbers.<\/p>\n I\u2019m sat in our cottage in Czech building the final pieces of the ecommerce store, I\u2019ve gone well beyond mentor and I\u2019ve become the tech team. Payment gateway, delivery integration and now onto \u2018build a box\u2019 where you can choose your own flavours for the box. In between calls and messages – \u201ccan you check this, what do you think to that ?\u201d – I\u2019m normally a WordPress\/Woocommerce store person, I\u2019m suddenly learning Shopify.<\/p>\n The final day arrives. The store is fully stocked, but not for long. Sales do as well as yesterday and there\u2019s really not much left. Our estimates were pretty damn good. But there\u2019s more\u2026. OK, so now as the adrenaline starts to die down, let\u2019s pump it up again with the website and store launch. So at 8pm European time on Sunday we go live. This is of course the happy ending, but it’s not a fairy-tale. It’s the startup world, the highs are high but the lows can be really low. Lower when you\u2019re on your own. Not everyone has Manuela\u2019s tenacity. The more tough stuff that happened, the more determined she became to make the business a success. They call it \u2018The Hunger\u201d and not everyone has it.<\/p>\n Yesterday I delivered this story to the new Cohort of startups at Startup Factory.<\/a> We were studying the startup lifecycle, the \u201cTrough of Sorrow\u201d that startups go through when it’s really hard. So many don\u2019t get through this part, it’s easier to give up sometimes. But\u2026 if you can just keep going\u2026 there is opportunity on the other side.<\/p>\n You can find out more about Dulceria Chocolates here: https:\/\/dulceria-chocolates.com\/<\/a><\/p>\n
Manuella and I find ten minutes for a quick call. Manuela uses her charm and two reps from one of Europe’s largest supermarkets learn how hand-made chocolates are created, production questions follow and eventually they conclude they\u2019re looking for new products and these vegan chocolates fit the profile perfectly. It doesn\u2019t come much better than this.<\/p>\nONLINE LAUNCH<\/h2>\n
Immediately there were orders, we knew some customers were queued up. 5\u20266\u20267\u20268\u20269 orders. Then we spot an error on the product pages. I frantically go through the back-end and hide the offending items (thank you Google, Shopify so needs a \u201cdo not display\u201d button on its products) and the orders continue to come in. Success number two !!<\/p>\nCONCLUSION<\/h2>\n