Professional Technology Consulting
Are You Drowning in Tools and Software That Don’t Talk to Each Other?
I help businesses save time by simplifying workflows and getting their tools working together. If you’re using Pipedrive, Asana, Airtable, Notion, or trying to figure out where automation and AI fit in, I can help you make it all work as one system.
My work is discovery-led. We get clear on the real bottlenecks first, then choose the right mix of software , process, automation and AI.
25+ years experience • 400+ clients • Certified Pipedrive & Google Cloud Partner
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Chris Wray Consulting
Is This You?
You might need my help if you’re:
Wasting hours on manual tasks like data entry, lead handovers, or creating the same reports over and over
Missing sales opportunities because leads fall through the cracks in broken workflows
Paying for powerful tools like Pipedrive, Asana, Notion or Airtable but only using 20% of their potential
Watching your team struggle to keep your CRM, project management, and finance tools in sync
Overwhelmed by automation and AI tools like Make, N8N and Zapier, not sure where to start
If you nodded along to any of these, you’re in the right place.
Chris Wray Consulting
What I Actually Do
Think of me as the translator between your business needs and your technology stack. I figure out what’s broken, design solutions that fit how you actually work, and either show you how to implement them or do it for you.
My Three-Step Process
1. Diagnose (Discovery-led)
I map your current workflows, identify bottlenecks, and spot where you’re losing time or money, then prioritise the few changes that will make the biggest difference.
2. Design Your Solution
I create a system tailored to your business using the right mix of tools: Pipedrive for sales, Asana for projects, Airtable for data, automation for the repetitive stuff, and AI where it actually makes sense.
3. Implement & Train
You choose: I can show you how to do it yourself, guide you through it, or handle everything for you. Plus, I explain how everything works so your team can maintain it.
Common Problems I Solve
Sales Pipeline: Automated lead capture, follow-up sequences, and CRM workflows that actually convert
Project Management: Asana templates and structures that keep teams aligned without micromanaging
Data & Operations: Centralised Airtable hubs that sync with all your other tools
Cross-Platform Automation: Making your CRM, project tools, email, and finance software talk to each other
[See Specific Services Below ↓]
Choose Your Starting Point
Not sure which service you need?
Book a free call and I’ll help you figure it out.
Already know? Pick your tool below.
AI & Automation Consulting
Stop doing work a machine could handle
I help you identify where AI and automation actually make sense (not just where it’s trendy), then build systems that work while you sleep.
Most AI projects fail because they skip clarity. If it is not obvious what to automate, we start with my AI & Automation Discovery Workshop (Programme), then build from there.
Perfect for: Reducing manual data entry, intelligent email routing, automated reporting, lead qualification
Asana Consulting
I help businesses get the most out of Asana through expert setup, training, and consulting. Whether you’re starting from scratch or need to optimise your current setup, I guide you through best practices for project management, team structure, and workflow design.
I offer tailored coaching, strategic planning, and hands-on support to align Asana with your business goals, whether you’re using Agile, Prince2, or your own methodology. From adding teams and collaborators to tracking workload and timelines, I provide bespoke training and consulting to ensure your organisation uses Asana effectively, both in the office and out in the field.
Pipedrive Consulting
Turn your sales pipeline from reactive to reliable
I help you get Pipedrive working the way a CRM should. Clear stages, clean data, and a simple follow-up rhythm your team can stick to.
If you are starting from scratch, we build a pipeline that matches how you sell, with sensible defaults, clear ownership, and reporting you will actually use. If you are already in Pipedrive, we tidy up the structure, improve your deal flow, and add light automation so every lead gets a consistent next step.
The goal is simple, more visibility, better follow-up, and fewer surprises.
Perfect for: Business owners to scaling sales teams, lead capture automation, pipeline reporting, forecasting, and manager dashboards
Airtable Consulting
I help businesses unlock the full power of Airtable, turning messy spreadsheets and scattered data into streamlined, collaborative systems. From setting up your bases, workflows, and teams to importing legacy data and integrating with tools like your website, email, and calendar, I make Airtable work for you.
I offer tailored setup, monthly support, and strategic consulting so your system grows with your business. Whether you’re in operations, marketing, sales, or out in the field using the Airtable mobile app, I ensure your team stays connected and productive. I also build automation workflows to eliminate manual tasks and keep everything running smoothly.
Notion Consulting
I help businesses harness the power of Notion to centralise their operations, manage projects, and streamline team collaboration. Whether you’re brand new to Notion or looking to expand its use into CRM, databases, or task management, I offer tailored setup, training, and ongoing support.
I design custom dashboards, templates, and workflows that suit your exact business needs, across HR, sales, marketing, and operations. As a Notion integration and automation expert, I also connect Notion to your existing tools using platforms like Make and Zapier. From small teams to scaling organisations, I’ll help you build a smarter, more connected way of working.
Common Questions
How do I know if this is right for my business?
If you’re using (or want to use) tools like Pipedrive, Asana, Airtable, Notion, or automation platforms, and you’re not getting the results you expected, I can help.
Most of my clients are solo consultants, small business owners, or teams of 2-20 people who want to scale without hiring more people.
Not sure? Book a free 30-minute call and I’ll tell you honestly if I can help or point you in the right direction.
What's your pricing?
It depends on what you need:
Free scoping call (30 minutes): Intro call so I can understand what you need and put a fixed-price proposal together
Discovery Session ($150): One hour of consulting to tackle a specific problem or get a second opinion
AI & Automation Discovery Workshop (Programme): A structured engagement to identify the highest-ROI AI and automation opportunities
Implementation projects: Fixed price, quoted after the free scoping call
I’ll always give you a clear proposal after the free scoping call.
Do You Only Work With Established Companies?
No. I work with solo founders just starting out, all the way up to established businesses with 50+ employees. If you’re trying to do more with the same resources, I can probably help.
Can you just do it all for me, or do I need to learn the tools?
Your choice. I offer three models:
1. Show you how: I guide you through and you implement (most affordable)
2. Work together: I handle the technical bits, you provide the business knowledge (most common)
3. Done for you: I build it, train your team, and hand it over (fastest)
Most clients start with option 2 or 3.
Do you offer ongoing support?
What if we're already using these tools but they're not working?
That’s exactly where I add the most value. Most businesses set up tools without a clear strategy, then wonder why they’re not getting results. I diagnose what’s broken and fix it.
Why Listen to Me?
I’m Chris Wray. I’ve spent 25+ years in technology consulting, working with over 400 clients across six continents.
I’m a Certified Pipedrive Partner, Certified Google Cloud Partner, and Certified Project Manager. But more importantly, I’ve been where you are, juggling multiple tools, building systems that actually work, and figuring out where AI and automation make sense versus where they’re just hype.
I work with:
– Solo consultants and entrepreneurs building their first systems
– Small businesses (2-20 people) scaling their operations
– NGOs and development organisations improving their workflows
– Established companies fixing what’s broken
• Working internationally since 2012 • All work done remotely
Ready to Stop Fighting With Your Software and Process
Book a free 30-minute call. I’ll look at what you’re currently doing, identify what’s broken, and tell you honestly if I can help.
No sales pitch. No obligation. Just a straightforward conversation about your business.
Testimonials
Recent Articles
I write about what actually works in business automation, AI, and systems design. No fluff, just practical advice.
The knowledge layer of a Business Operating System – Part 6/6
If the answer to most questions in your business is “ask Chris”, that’s a structural problem. Layer 5 of the Business OS: Knowledge. How to build a knowledge base that means the business knows how to do things, not just the people in it.
The Finance Layer of a Business Operating System – Part 5/6
Most business owners have a rough sense of their revenue. A rough sense isn’t enough to make good decisions. Layer 4 of the Business OS is about building financial visibility that’s accurate, up to date, and automatic. you always know exactly where the money is.
The Reporting Layer of a Business Operating System – Part 4/6
Most business owners find out something’s gone wrong after it’s gone wrong. A project runs over, a client is frustrated, the numbers are off, and you only hear about it once it’s already a problem. Layer 3 of the Business OS is about seeing everything in real time, without having to pull it all together yourself.
The Delivery Layer of a Business Operating System – Part 3/6
If some clients become raving fans and others just quietly drift away, the difference is almost never the quality of your work. It’s the experience around the work (the communication, the clarity, the consistency). In this video I cover Layer 2 of the Business OS: Delivery. How to build a system that gives every client a consistently excellent experience.
The Pipeline Layer of a Business Operating System – Part 2/6
Most lost deals aren’t lost because the price was wrong or the timing was off. They’re lost because the follow-up didn’t happen, the proposal sat in a folder, or the lead just quietly went cold while you were busy with existing clients. In this video I cover Layer 1 of the Business OS:
What is a Business Operating System – Part 1/6
Most consulting businesses grow fast and organise slowly. The result is scattered information, duplicated effort, and a founder who becomes the single point of failure for everything. In this video I walk through what a Business Operating System actually is…